Where I’ve been.

I run the systems behind ecommerce, inventory and outbound logistics for a growing compostable foodservice products company.

• Launched Odoo ERP/WMS company-wide: inventory control, order management, purchasing and warehouse workflows.
• Built a custom Shopify-to-Odoo integration in-house, replacing a paid third-party connector.
• Built the leadership dashboards and sales reporting the company runs on, with self-service scheduled reports.
• Designed a customer demand forecast with an inventory run-out view that tells purchasing when to reorder.
• Built an import order and container tracker that follows every overseas order from confirmation to the warehouse door.
• Automated routine checks and alerts with server-side automations, and use AI-assisted development to deliver integrations and reports in a fraction of the usual time.
• Leading and building the rebuild of plantswitch.com solo: design, development and the Shopify-to-Odoo connection.

A Jacksonville digital agency: websites and online stores, SEO, paid ads, social media, email and SMS, branding, AI automation and ERP/WMS setup.

• Build custom websites and online stores on Shopify, WooCommerce, WordPress and standalone code, including custom plugins and admin tools.
• Run paid media on Meta, Google, Amazon and TikTok, plus SEO, local SEO, AI search visibility, email and SMS.
• Build AI agents and automations: scheduled agents that monitor ad platforms and research prospects, a social media agent that drafts and schedules posts for approval, and AI card grading priced against live market data.
• Wrote custom MCP servers that let AI agents work directly inside Shopify, Odoo, Meta, Google Ads, Amazon Ads, TikTok and GoHighLevel.
• Deliver brand identities from logo through guidelines, and set up warehouse, inventory and ERP/OMS/WMS systems.

• Grew ecommerce sales 50% year over year across Shopify, Amazon and Walmart.
• Built and led a 12-person team across marketing, logistics, graphics and content, on-site and remote.
• Raised Walmart content scores from 80% to 95% and redesigned the Shopify store to lift conversion.
• Ran Amazon strategy: Brand Registry, A+ Content, Sponsored Products, Brands and Display, hybrid Seller/Vendor Central and FBA inventory planning.
• Launched a new brand from concept to market, including trademark, customer research and design.
• Managed the monthly P&L, and became the company’s go-to lead on AI projects.

• Grew monthly sales to $600K across Amazon, Walmart and Target while holding a 30% net margin.
• Led a team of 10 and restructured operations to reach 100% inventory accuracy.
• Lifted margins 60% year over year through marketing, process work and new sales channels.
• Negotiated vendor contracts worth $50K+ in first-year savings.

• Increased B2C orders 40% with social media and Google Ads campaigns, including influencer work with Snoop Dogg and Kodak Black.
• Moved the store from Magento to Shopify, cutting costs and improving security and speed.
• Improved monthly margins by $4M (33%) through supply chain and vendor improvements.

• Grew net margins from 7% to 25% in six months by streamlining processes and roles.
• Drove $1M B2C and $7M B2B in monthly sales through ecommerce and partnerships.
• Secured and managed a high-value Lenovo contract.

• Served as an infantryman (MOS 11B) at Fort Benning, Georgia.